William Faulkner Essay Paper Example For Students

William Faulkner Essay Paper William Faulkner: His Life and Achievements William Faulkner is seen by numerous individuals as Americas most prominent essayist of composition fiction. He was conceived in New Albany, Mississippi where he carried on with an actual existence occupied with all kinds of challenges. In any case, notwithstanding awful occasions he would get known as an artist, a short story essayist, lastly one of the best contemporary author of his time. William Faulkners achievements came about not just from his affection and dedication of composing, yet in addition from family, companions, and certain wild occasions. William Faulkners life is an amazing achievement; in any case, it is urgent to investigate his life preceding his focused composing profession. In 1905, Faulkner entered the main evaluation at a young age of eight, and quickly gave indications of ability. We will compose a custom exposition on William Faulkner Paper explicitly for you for just $16.38 $13.9/page Request now He not just drew an unequivocally nitty gritty drawing of a train, however he before long turned into a respect move understudy: His report card would show no evaluations beneath Perfect or Excellent (Blotner 21). All through his initial training he would work honestly at perusing, spelling, composing, and math; be that as it may, he particularly delighted in drawing. His deportment at school was high, yet it was not as high as it was at home. At the point when Faulkner got elevated to third grade, skirting the subsequent evaluation, he was asked by his instructor what he needed to be the point at which he grew up, and he answered, I need to be an essayist simply like my incredible granddaddy (Blotner 23). Finally, (in 1914) Faulkner looked into verse, yet nobody in Oxford could guide him with his sonnets. In the mean time, Faulkner, who is extremely garrulous, would consistently engage Katrina Carter and Estelle Oldham by disclosing to them distinctively envisioned stories. In the end, Faulkner became partial to Estelle truth be told, on the off chance that he heard her voice he would purposely endeavor to be seen by Katrina with the expectation that she requests that he join her. Estelle before long turned into the sole inspirer and beneficiary of Faulkners prior sonnets. Fortuitously, an honorable man named Phil Stone would go gaga for Estelles companion, Katrina. Accordingly, Katrina had educated Stone regarding Faulkner and his verse. So one evening, Stone strolled to Faulkners home to acclimate, and during his visit he got a few composed sections from Faulkner verse assortments: Anybody could have seen that he (Faulkner) had talentit was entirely self-evident (Blotner 44). Stone became Faulkners dear companion, yet in addition a guide to the youthful essayist toward the start of his profession. Stone quickly gave the potential writer consolation, exhortation, and models for his investigation of writing. For instance, Stone would give practice penetrates in accentuation, just as talk Faulkner on objectives and sentence structures. In the mean time, Faulkners primary enthusiasm for school became sports, for example, football and baseball, in this manner his evaluations began to fall apart: Bill indicated positively no enthusiasm for the instruction being offeredHe looked out the windows, and addressed the least complex inquiries with I dont know (Blotner 39). Inevitably, he would stop both sports and school out and out. In 1919, his first abstract work was recognized and distributed in The New Republic. The sonnet is a forty-line stanza with a French title that recognizes the impact of the French Symbolist, LApres-Midi dun Faune. In September, Faulkner would take a crack at the University of Mississippi, and during his scholarly years it didn't deflect him from composing more sonnets. The Mississippian, the understudy paper, distributed Landing in Luck by Faulkner-the story is a nine-page short story made from his immediate involvement with the Royal Air Force flight preparing in 1916. He has likewise composed a few different sonnets, for example, Cathay, which is distributed in the Oxford Eagle and Sapphic, which is distributed in The Mississippian. Throughout the late spring, Faulkner turned into a house painter in Oxford, and in the start of pre-winter he tried out the University of Mississippi; be that as it may, his initial example of school began to take cost. Faulkner started to play hooky lastly simply quit going. In spite of the fact that, this time he took an interest in a dramatization club called The Marionettes, and started to distribute book audits in The Mississippian. .ub123d9fd73a738eb116df6a981cab97b , .ub123d9fd73a738eb116df6a981cab97b .postImageUrl , .ub123d9fd73a738eb116df6a981cab97b .focused content region { min-tallness: 80px; position: relative; } .ub123d9fd73a738eb116df6a981cab97b , .ub123d9fd73a738eb116df6a981cab97b:hover , .ub123d9fd73a738eb116df6a981cab97b:visited , .ub123d9fd73a738eb116df6a981cab97b:active { border:0!important; } .ub123d9fd73a738eb116df6a981cab97b .clearfix:after { content: ; show: table; clear: both; } .ub123d9fd73a738eb116df6a981cab97b { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; change: obscurity 250ms; webkit-progress: murkiness 250ms; foundation shading: #95A5A6; } .ub123d9fd73a738eb116df6a981cab97b:active , .ub123d9fd73a738eb116df6a981cab97b:hover { darkness: 1; progress: mistiness 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .ub123d9fd73a738eb116df6a981cab97b .focused content zone { width: 100%; position: relativ e; } .ub123d9fd73a738eb116df6a981cab97b .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .ub123d9fd73a738eb116df6a981cab97b .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ub123d9fd73a738eb116df6a981cab97b .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .ub123d9fd73a738eb116df6a981cab97b:hover .ctaButton { foundation shading: #34495E!important; } .ub123d9fd7 3a738eb116df6a981cab97b .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ub123d9fd73a738eb116df6a981cab97b-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ub123d9fd73a738eb116df6a981cab97b:after { content: ; show: square; clear: both; } READ: Apollo 13 (as-508): Houston, We Have A Problem. Paper In the late spring of 1921, Faulkner chose to travel to New York to get some expert guidelines from editors and pundits, since Stone was occupied with his scholastic examinations. Faulkner remained with a man named Stark Young, where they shared an inconceivably little loft. Afterward, Young acquainted Faulkner with Elizabeth Prall of the Doubleday book shop to check whether she needed some assistance preceding the Christmas surge. Hesitantly, Prall acknowledged and never lamented her decision since. Faulkner made a decent assistant gracious, intrigued, and extraordinary compared to other sales rep in the store All the clients succumbed to him like a huge amount of blocks (Blotner 105). During his stay in New York, Maud Faulkner and Stone turned out to be exceptionally stressed over Faulkner and his budgetary difficulties. In the interim, Stone promptly went to chip away at benefit of his companion, and before long turned into the Assistant District Attorney. Therefore, Stone utilized his political powers and offers to impact U. S. Congressperson Harrison to guarantee Faulkner a better than average occupation as a postmaster at the college substation. Faulkners employment would last him between 1922 to 1924 with a yearly compensation of fifteen hundred dollars. Indeed, even as postmaster, Faulkner despite everything discovered opportunity to compose and distribute a short composition sonnet The Hill, in The Mississippian. This sonnet was an incredible significance to Faulkner as it served to be the start of the rustic setting of his future Yoknapatwpha books, and his first target to genuine characters. Because of companions and startling occasions, William Faulkner would before long compose books. Thusly, he understood his profession confronted the best of times and the most exceedingly terrible of times. In any case, it turned out to be evident that his composing would in the end become his deep rooted joy. During the late long periods of June through November in 1923, there was a correspondence among Faulkner and the Four Seas Company, a distributer in Boston, concerning Faulkners original copy entitled Orpheus and different sonnets. Lamentably, the distribution of the sonnets was pointless without a money related commitment, which he couldn't give. Notwithstanding, Stone helped Faulkner by keeping in touch with the Four Seas Company in order to offer Faulkners composition The Marble Faun. Hesitantly, it was acknowledged and before the year's over the organization distributed 1,000 duplicates of his novel, which was devoted to Faulkners mother, and introduced by Stone. In May, Faulkner completed the typescript for Soldiers Pay, which he sent to the distributer Horace Liveright, who gave Faulkner 200 dollars in cutting edge pay. He utilized the cash to pay for his outing to Europe. While in Paris, Faulkner started to take a shot at the novel Elmer; shockingly, it was rarely finished, yet exists today in a few forms. In the wake of showing up in England, Faulkner chose to return home. Upon his appearance in New York, he quickly started his next novel Mosquitoes, which was distributed a year later by Boni Liveright. In September of 1927, Faulkner completed one more novel entitled Flags in the Dust; be that as it may, it was dismissed in the next month, and was returned in December. A short time later, Faulkner got the approval by his distributing organization to send his typescript to another organization, which is currently Harcourt, Brace. Shockingly, despite the fact that the novel was distributed, it was diminished to 110,000 words and the title Flags in the Dust was at last supplanted by Sartori

Harley Davidson

Harley Davidson What picture quickly springs into mind when Harley-Davidson is referenced? The normal individual in an affiliation game would almost certainly say, cruiser. For sure, Harley and cruiser appear to be practically interchangeable. Harley-Davidson is a commonly recognized name to cruiser fans, and the organization is inarguably fruitful. Indeed, they simply praised their 100th commemoration in 2003. Be that as it may, achievement was not in every case simple for this notable organization. Its a well known fact that they experienced a significant emergency in the mid-1980's. Ozley and Teerlink (2000) clarify that during this time, The fierce rivalry from Japanese imports combined with quality issues, slacking item plan and advancement, and high assembling costs, made a significant emergency at the bike maker...The emergency circumstance above is a long way from out of date in the present society. Truth be told, it is by all accounts a most predominant theme at present, particularly during the political race season as government officials talk about the endless occupations which are quickly being transported abroad where organizations can secure less expensive labor.Harley-Davidson 1000 cc HT 1916

AgilOne

AgilOne INTRODUCTIONMartin: Hi, today we are in Mountain View, at the office of AgilOne. Omer, who are you and what do you do?Omer: Thanks, Martin. My name is Omer Artun, Im the CEO and founder of AgilOne.Martin: What did you do before you started this company?Omer: I used to be a marketing executive at BestBuy, and before that at MicroWarehouse, which was a billion and a half dollar computer and related products reseller.Martin: Ok, so you have been an employee before and what made you switch to this new kind of career mode, from being an employee to becoming an entrepreneur?Omer: My background, actually, all the way starts at a PhD machine learning, really fascinated with machines that can think algorithms and all that. And then I went into consulting side, I was with McKinsey for three years, doing strategy consulting. Specifically, I was really interested in applying science to marketing and then I finally found my calling, I said I want to do this at a company, so thats when I did two s tints at MicroWarehouse and then at BestBuy. But then, towards the end, I realized that theres many more people that need to apply predictive analytics or marketing analytics because marketing has always been not a very scientific endeavor, and marketers are more creative people than mathematical people. But theres definitely, as the digital world evolves, as you try to market to millions of people and you want to make that experience unique and personalize the experience, you need to be using math. You need to be using analytics to make sure that the experience is personalized. And I thought that the approach that I could bring, I could bring it to many more marketers than I was doing myself so thats when I saw the opportunity in the market and started the company.Martin: Ok, great.BUSINESS MODEL OF AGILONEMartin: Omer, how does the business model at AgilOne work right now?Omer: AgilOne is softwares service, cloud based software company and we are a subscription model where our cus tomers sign up for our service. Its a yearly subscription that they pay us and they basically use our software through the cloud interface.Martin: And do you have different type of pricing points or packages or?Omer: Yes, we do. So, we have both, from a functionality perspective, two different editions. Theres an enterprise edition and a digital edition, and those price points also change with the number of active customers that our customers have. Because, ultimately, like I mentioned before, we are trying to personalize the experience and have marketers really have a handle on understanding of their customers, as well as be able to kind of take action on a personalized level. Our whole focus of value creation is about creating more active, engaged customers. So, our pricing is based on the number of active customers they have. The more you have, the more our fee is.Martin: And how did you come up with this pricing strategy or a pricing structure?Omer: Pricing is an interesting top ic. There are three ways you can do pricing.First way is value based pricing. You look at how much value you create, and then you work backwards into how much of that value you can capture.The second type of pricing is cost based pricing. So you can say I have this much cost, I have to have this much margin, so that my operations cost this much and I have to have this much profit, so you can basically come up with pricing that way.And then the third type of pricing is competitive or alternative pricing. So, what are the alternatives, or what are the competitors charging, and where do I want to sit in terms of the functionality that I offer, and what the competitors alternatives offer.So, depending on where you are in your company (building process), and where you are in the market (whether you are entering the brand new market or whether you are trying to enter commodity market), you have to take a lot of things into account, but you have to use either a triangulation between those three strategies or pick one of them. Ultimately, if youre doing, for example, something super unique, that theres no alternative for, you can basically do the value basic pricing and capture the huge amount. But if youre doing, if youre in the commodity market, selling grains, you have to do competitive pricing because commodity pricing dictates competitive pricings.Martin: Ok, great. And can you tell us a little about the basic structure or the basic logic that is behind predictive analytics in the marketing segment?Omer: Yes, sure. The predictive analytics take a look at the customer or whatever problem youre trying to solve as a whole, and all of the interactions or elements that make up a customer behavior. So, it could be an online click that you made(but what you clicked), it could be a keyword you typed, it could be an email that you clicked with the specific header, it could be a product that you browse. So, youre doing many things, and if you look at all of the things that we do in a day, whether its online or whatever, theres a lot of noise in this data. Theres a lot of predictors in this noise and theres a lot of signal within this whole dataset. And what predictive tries to do is, you need to both:(i) learn from the past: For example, the way I would become intelligent is I would start asking you questions like how old are you, how much do you weight, do you run every day, what do you eat and all that kind of stuff. The answers to those questions are descriptive, Im learning about you;(ii) but once I ask those questions, now, as a human, I can basically take those answers: And I can also ask you what is the temperature outside, which is completely irrelevant, it has nothing to do with what I might predict about you. But knowing that you do x, y and z, I can predict This person, youre not very likely to go on expensive vine trips, so you are more of a sportsman I expect you to go hiking. So Im making predictions about you, which basically is using what Ive learned from the past, and also eliminating the noise, which is the temperature outside has nothing to do with what kind of vacation youre going to take.So, the predictive technology, with all this data that we collect, it allows us to filter out the noise and basically focus on the signal, but also not do it in a way that looks backwards, but it looks forward. You are no longer just taking action; you can take action of what happened in the past, its already happened, you can only change the future. So, the predictive is really important in changing the outcomes that you have by knowing what is likely to happen.Martin: What type of data sources do you typically use? Do you just use the data sources from the customer or do you enrich with other datasets as well?Omer: We use the data both: from the customer, as well as from the outside. From the customer, were looking at the interaction data with their customers, so it could be web, email, call center interactions, the purch ases, the app usage and those kind of things. And then the external stuff could be like where you live, whether youve recently moved, how much is your average household income, do you live in a high rise or a single family house, those type of things. A lot of those things also comes part of the decision and is very predictive.Martin: And the algorithm, is it very unique for each and every customer and if yes, does it need some time for calibration of this algorithm or does it work ultimately from time one?Omer: Thats the beauty of it. There are lots of tools out there that you can build predictive models, one at a time for different customers. But the innovation that we really made here is understanding the predictive process, theres like an 8-9-step process that happens, but creating that predictive process in a self-learning environment, which means that weve set up this process and we expose the data to it and the system for every single customer will learn from the data and the n will convert on to different predictions for different customers. In one case, for example one of the predictive algorithms we have is clustering; we group customers together that behave differently. If youre selling vitamins, theres a joint and heart medicine group of people, and if youre selling cosmetics, theres a facial cream people. Theres no way that I can dictate it, the math dictates it and from the data its going to be different groups of people for different kind of customers. And not only that, but also over time these groups kind of change and move, its a dynamic, its a learning system, just like humans. We learn and then we forget, and that learning plasticity is what we kind of built in our system, which is whats unique, because now we can basically serve 150-200 customers, all of them have unique outcomes for each of their customers, but at the end of the day, were running one software platform.Martin: And this is one of the differentiating factors, for example comp ared with other companies in predictivesOmer: Thats true. You know, the alternative way of doing this is getting tools like SAS, SPSS, MathLab, those kind of things and getting bunch of data scientists and doing it by hand for each and every customer, which takes a lot of effort, lot of manual effort, lot of consultancy, and we basically do all of that in the cloud, in a self-learning way. Its still using the same algorithm, but the algorithms basically get trained and fine tuned by themselves.Martin: If I summarize your product from a customer perspective, is it correct to say your product will help me to minimize my marketing spending risk by knowing or expecting to know how much money I will spend for customer acquisition or for specific actions I want my customers to do?Omer: Its that, as well as being able to create a unique experience for the customer, so knowing where you are in the buying cycle, where you are in your customer life cycle. The way I go back to, I used to teach at NYU, for their MBA class, relationship marketing and the example that I used to give is all of the CRM and analytics, all that stuff that were talking about, it goes back to the corner of butcher shop experience that people had in the 1970s. If Im a butcher and I have 50 customers, I know each and every one of them, what type of meats they like, how do they like different cuts, whats the special days for them, how many people coming for dinner, all that kind of stuff, and now, equipped with that, I can basically customize the experience to every person, so you come in and I have bones prepared for you because I know that your dog likes them, that kind of stuff. When you take that experience and you basically say Ok, now Im going to take this we went from that to buying meat in the styrofoam packaging in the supermarket, which was completely impersonal, so now the world became a product centric world, because you needed to mass produce, you need to grow and so on. But now with th e advance of technology, which is free to customize, now I know different groups of people, now I know what they like or dont like, now I know whether they are going to come to the store or not, I can predict these things, group people together. Were trying to create that experience using data science, basically. Now, instead of handling 50 people, you can do similar messaging and interaction for millions of people. I know that, if you came and looked for patio heaters as a keyword on my website, and you looked at couple products and you didnt buy anything, I know that youre looking for patio heaters, you should get an email tomorrow, not about furniture, but about patio heaters, best sellers of patio heaters in your area and so forth, which might be different for different areas. Creating that response is what we enabled.CORPORATE STRATEGYMartin: Lets talk briefly about the corporate strategy. You talked a little about the differentiator. What is the driving force in creating more and more competitive advantage? Is it more like integrating, doing not only the predictive analytics, but also doing that kind of execution with CRM etc., or is it something else?Omer: Thats true. At the end of the day, marketers care about results. And the results come from execution. Giving them intelligence and all of this sophistication around understanding their customers and being able to react with Actually, rubber hits the road when you actually have that interaction with the customer at the moment of truth, when the customer is in your store, or the call center or opens up their email. You basically, the intelligence that youre providing, the predictive, or whatever, informs and enables that interaction. So, you need to be at that execution later, to enable it, to show value to the marketer.MARKET DEVELOPMENTMartin: Lets talk about the market development. You talked a little bit about descriptive marketing analytics and the predictive. What is the inter-relationship between these both, is there some difference in terms of marketing development?Omer: The descriptive analytics, you can think of it as a business intelligence, reporting. People called it analytics. Its basically reporting on what happened in the past. Youve acquired this many customers, youve lost this many customers. And this provides, I mean, its very important, because thats what all of the predictive stuff is based on, but its also very reactionary. If I told you like youve lost this many customers, youve already lost them, so now youre But if I told you here are customers youre about to lose; now youre like Ok, now I can do something with it, right? Its actually turning the equation. You talked about the marketing spend effect that is where do I spend my money? Its much harder to reactivate a customer after Ive lost them and they havent bought from me for two years, vs. a customer that Im about to lose, they are still opening my emails, but they are kind of not buying, theyre showing you signals that theyre going to go away, so I can do something about it. Thats where the difference in predictive and descriptive analytics comes in. You need both, but predictive analytics kind of turns the equation to be more proactive as a marketer than reactive.Martin: From my understanding, predictive marketing analytics or predictive analytics in general is quite new topic. Can you tell us a little bit when this kind of market development started and maybe some numbers in terms of market size or market growth?Omer: Sure. So, the market I think has started long time ago, with, like I mentioned, people using in-house tools and data scientists and superstitions and so forth. It existed really well developed in the banking industry and credit card industry for many, many years. It is on the predictive side. On the descriptive analytic side, a lot of catalogue marketers in the past used RFM type techniques or they looked at analytics, to figure out who to send catalogues to. So, all of that stuff existed, but now, the difference is, you now have customers that interact with many more channels with you. So, I can now go look at stuff, pin stuff on Pinterest, I can look at add in Facebook, I can look at a video on YouTube, I can type a keyword on Google, there are so many ways that we interact and that changed, so the amount of touch points have changed. The amount of data thats being collected and available has significantly changed. So, before most businesses only collected like, who bought from me and whos on my mailing list, and so forth, but now it exploded to I know exactly what keyword you typed in, and I know what product you looked, and I know what you returned, I know whether you called my call center and whether you were happy or not happy. All of that information is available. And, again, youre trying to utilize that, to change the interaction, so you need to be intelligent. When I spend 50.000 dollars with you last year and I call to return a 50 dollar product, dont treat me like the guy that returned the last three products they bought and so forth. People are looking for that, by giving up their privacy and this much data, theyre looking for something in return, something in return is the explosion of information thats coming into the consumer, theyre looking for that information to be a bit more organized, a bit more personal and so forth. So, thats why people are saying Ok, we cannot handle this with rule based systems, we cannot handle this with, in the past, most of the marketing automation systems was like if the customer did this, than do this, if this, do this, that. So, these are rule based systems that dont take into account the complexity and also dont eliminate the noise from the signal, so then youre really focusing on understanding that individual user. So, from market development perspective, this is pretty new, I would say people started talking about it, I mean, weve started a company 8 years ago and a lot of people told me like What is this about? I dont understand what youre doing. I knew it generated results, Ive tested it at the big companies and so forth, so I knew that it was going to become mainstream, but really, it started taking off as a word, as a peoples interest and speaking over the last three years or so. And more and more people are adopting it, trying it, but in terms of the adoption cycle, if you look at people who are early adopters vs early majority, were still in the initial phases of market development, where people are, a lot of people are interested, a few more sophisticated people are trying it, and the people trying it are getting incredible results. Were seeing results where, in terms of, for example, revenue per email, we saw one customer that was, that went from 3 cents an email, revenue wise, to over 13 cents an email. So, the results are incredible.ADVICE TO ENTREPRENEURS FROM OMER ARTUN In Mountain View (CA), we meet founder and CEO of AgilOne, Omer Artun. He shares his story how he came up with the idea and founded this company, how the current business model works, what are the current trends in predictive and descriptive analytics market, as well as Omer provides some advice for young entrepreneurs.The transcript of the interview is included below.INTRODUCTIONMartin: Hi, today we are in Mountain View, at the office of AgilOne. Omer, who are you and what do you do?Omer: Thanks, Martin. My name is Omer Artun, Im the CEO and founder of AgilOne.Martin: What did you do before you started this company?Omer: I used to be a marketing executive at BestBuy, and before that at MicroWarehouse, which was a billion and a half dollar computer and related products reseller.Martin: Ok, so you have been an employee before and what made you switch to this new kind of career mode, from being an employee to becoming an entrepreneur?Omer: My background, actually, all the way starts at a PhD machine learning, really fascinated with machines that can think algorithms and all that. And then I went into consulting side, I was with McKinsey for three years, doing strategy consulting. Specifically, I was really interested in applying science to marketing and then I finally found my calling, I said I want to do this at a company, so thats when I did two stints at MicroWarehouse and then at BestBuy. But then, towards the end, I realized that theres many more people that need to apply predictive analytics or marketing analytics because marketing has always been not a very scientific endeavor, and marketers are more creative people than mathematical people. But theres definitely, as the digital world evolves, as you try to market to millions of people and you want to make that experience unique and personalize the experience, you need to be using math. You need to be using analytics to make sure that the experience is personalized. And I thought that the approach that I c ould bring, I could bring it to many more marketers than I was doing myself so thats when I saw the opportunity in the market and started the company.Martin: Ok, great.BUSINESS MODEL OF AGILONEMartin: Omer, how does the business model at AgilOne work right now?Omer: AgilOne is softwares service, cloud based software company and we are a subscription model where our customers sign up for our service. Its a yearly subscription that they pay us and they basically use our software through the cloud interface.Martin: And do you have different type of pricing points or packages or?Omer: Yes, we do. So, we have both, from a functionality perspective, two different editions. Theres an enterprise edition and a digital edition, and those price points also change with the number of active customers that our customers have. Because, ultimately, like I mentioned before, we are trying to personalize the experience and have marketers really have a handle on understanding of their customers, as wel l as be able to kind of take action on a personalized level. Our whole focus of value creation is about creating more active, engaged customers. So, our pricing is based on the number of active customers they have. The more you have, the more our fee is.Martin: And how did you come up with this pricing strategy or a pricing structure?Omer: Pricing is an interesting topic. There are three ways you can do pricing.First way is value based pricing. You look at how much value you create, and then you work backwards into how much of that value you can capture.The second type of pricing is cost based pricing. So you can say I have this much cost, I have to have this much margin, so that my operations cost this much and I have to have this much profit, so you can basically come up with pricing that way.And then the third type of pricing is competitive or alternative pricing. So, what are the alternatives, or what are the competitors charging, and where do I want to sit in terms of the funct ionality that I offer, and what the competitors alternatives offer.So, depending on where you are in your company (building process), and where you are in the market (whether you are entering the brand new market or whether you are trying to enter commodity market), you have to take a lot of things into account, but you have to use either a triangulation between those three strategies or pick one of them. Ultimately, if youre doing, for example, something super unique, that theres no alternative for, you can basically do the value basic pricing and capture the huge amount. But if youre doing, if youre in the commodity market, selling grains, you have to do competitive pricing because commodity pricing dictates competitive pricings.Martin: Ok, great. And can you tell us a little about the basic structure or the basic logic that is behind predictive analytics in the marketing segment?Omer: Yes, sure. The predictive analytics take a look at the customer or whatever problem youre trying to solve as a whole, and all of the interactions or elements that make up a customer behavior. So, it could be an online click that you made(but what you clicked), it could be a keyword you typed, it could be an email that you clicked with the specific header, it could be a product that you browse. So, youre doing many things, and if you look at all of the things that we do in a day, whether its online or whatever, theres a lot of noise in this data. Theres a lot of predictors in this noise and theres a lot of signal within this whole dataset. And what predictive tries to do is, you need to both:(i) learn from the past: For example, the way I would become intelligent is I would start asking you questions like how old are you, how much do you weight, do you run every day, what do you eat and all that kind of stuff. The answers to those questions are descriptive, Im learning about you;(ii) but once I ask those questions, now, as a human, I can basically take those answers: And I can also ask you what is the temperature outside, which is completely irrelevant, it has nothing to do with what I might predict about you. But knowing that you do x, y and z, I can predict This person, youre not very likely to go on expensive vine trips, so you are more of a sportsman I expect you to go hiking. So Im making predictions about you, which basically is using what Ive learned from the past, and also eliminating the noise, which is the temperature outside has nothing to do with what kind of vacation youre going to take.So, the predictive technology, with all this data that we collect, it allows us to filter out the noise and basically focus on the signal, but also not do it in a way that looks backwards, but it looks forward. You are no longer just taking action; you can take action of what happened in the past, its already happened, you can only change the future. So, the predictive is really important in changing the outcomes that you have by knowing what is likely to happ en.Martin: What type of data sources do you typically use? Do you just use the data sources from the customer or do you enrich with other datasets as well?Omer: We use the data both: from the customer, as well as from the outside. From the customer, were looking at the interaction data with their customers, so it could be web, email, call center interactions, the purchases, the app usage and those kind of things. And then the external stuff could be like where you live, whether youve recently moved, how much is your average household income, do you live in a high rise or a single family house, those type of things. A lot of those things also comes part of the decision and is very predictive.Martin: And the algorithm, is it very unique for each and every customer and if yes, does it need some time for calibration of this algorithm or does it work ultimately from time one?Omer: Thats the beauty of it. There are lots of tools out there that you can build predictive models, one at a tim e for different customers. But the innovation that we really made here is understanding the predictive process, theres like an 8-9-step process that happens, but creating that predictive process in a self-learning environment, which means that weve set up this process and we expose the data to it and the system for every single customer will learn from the data and then will convert on to different predictions for different customers. In one case, for example one of the predictive algorithms we have is clustering; we group customers together that behave differently. If youre selling vitamins, theres a joint and heart medicine group of people, and if youre selling cosmetics, theres a facial cream people. Theres no way that I can dictate it, the math dictates it and from the data its going to be different groups of people for different kind of customers. And not only that, but also over time these groups kind of change and move, its a dynamic, its a learning system, just like humans. We learn and then we forget, and that learning plasticity is what we kind of built in our system, which is whats unique, because now we can basically serve 150-200 customers, all of them have unique outcomes for each of their customers, but at the end of the day, were running one software platform.Martin: And this is one of the differentiating factors, for example compared with other companies in predictivesOmer: Thats true. You know, the alternative way of doing this is getting tools like SAS, SPSS, MathLab, those kind of things and getting bunch of data scientists and doing it by hand for each and every customer, which takes a lot of effort, lot of manual effort, lot of consultancy, and we basically do all of that in the cloud, in a self-learning way. Its still using the same algorithm, but the algorithms basically get trained and fine tuned by themselves.Martin: If I summarize your product from a customer perspective, is it correct to say your product will help me to minimize my marketing spending risk by knowing or expecting to know how much money I will spend for customer acquisition or for specific actions I want my customers to do?Omer: Its that, as well as being able to create a unique experience for the customer, so knowing where you are in the buying cycle, where you are in your customer life cycle. The way I go back to, I used to teach at NYU, for their MBA class, relationship marketing and the example that I used to give is all of the CRM and analytics, all that stuff that were talking about, it goes back to the corner of butcher shop experience that people had in the 1970s. If Im a butcher and I have 50 customers, I know each and every one of them, what type of meats they like, how do they like different cuts, whats the special days for them, how many people coming for dinner, all that kind of stuff, and now, equipped with that, I can basically customize the experience to every person, so you come in and I have bones prepared for you because I kno w that your dog likes them, that kind of stuff. When you take that experience and you basically say Ok, now Im going to take this we went from that to buying meat in the styrofoam packaging in the supermarket, which was completely impersonal, so now the world became a product centric world, because you needed to mass produce, you need to grow and so on. But now with the advance of technology, which is free to customize, now I know different groups of people, now I know what they like or dont like, now I know whether they are going to come to the store or not, I can predict these things, group people together. Were trying to create that experience using data science, basically. Now, instead of handling 50 people, you can do similar messaging and interaction for millions of people. I know that, if you came and looked for patio heaters as a keyword on my website, and you looked at couple products and you didnt buy anything, I know that youre looking for patio heaters, you should get an email tomorrow, not about furniture, but about patio heaters, best sellers of patio heaters in your area and so forth, which might be different for different areas. Creating that response is what we enabled.CORPORATE STRATEGYMartin: Lets talk briefly about the corporate strategy. You talked a little about the differentiator. What is the driving force in creating more and more competitive advantage? Is it more like integrating, doing not only the predictive analytics, but also doing that kind of execution with CRM etc., or is it something else?Omer: Thats true. At the end of the day, marketers care about results. And the results come from execution. Giving them intelligence and all of this sophistication around understanding their customers and being able to react with Actually, rubber hits the road when you actually have that interaction with the customer at the moment of truth, when the customer is in your store, or the call center or opens up their email. You basically, the intel ligence that youre providing, the predictive, or whatever, informs and enables that interaction. So, you need to be at that execution later, to enable it, to show value to the marketer.MARKET DEVELOPMENTMartin: Lets talk about the market development. You talked a little bit about descriptive marketing analytics and the predictive. What is the inter-relationship between these both, is there some difference in terms of marketing development?Omer: The descriptive analytics, you can think of it as a business intelligence, reporting. People called it analytics. Its basically reporting on what happened in the past. Youve acquired this many customers, youve lost this many customers. And this provides, I mean, its very important, because thats what all of the predictive stuff is based on, but its also very reactionary. If I told you like youve lost this many customers, youve already lost them, so now youre But if I told you here are customers youre about to lose; now youre like Ok, now I ca n do something with it, right? Its actually turning the equation. You talked about the marketing spend effect that is where do I spend my money? Its much harder to reactivate a customer after Ive lost them and they havent bought from me for two years, vs. a customer that Im about to lose, they are still opening my emails, but they are kind of not buying, theyre showing you signals that theyre going to go away, so I can do something about it. Thats where the difference in predictive and descriptive analytics comes in. You need both, but predictive analytics kind of turns the equation to be more proactive as a marketer than reactive.Martin: From my understanding, predictive marketing analytics or predictive analytics in general is quite new topic. Can you tell us a little bit when this kind of market development started and maybe some numbers in terms of market size or market growth?Omer: Sure. So, the market I think has started long time ago, with, like I mentioned, people using in-h ouse tools and data scientists and superstitions and so forth. It existed really well developed in the banking industry and credit card industry for many, many years. It is on the predictive side. On the descriptive analytic side, a lot of catalogue marketers in the past used RFM type techniques or they looked at analytics, to figure out who to send catalogues to. So, all of that stuff existed, but now, the difference is, you now have customers that interact with many more channels with you. So, I can now go look at stuff, pin stuff on Pinterest, I can look at add in Facebook, I can look at a video on YouTube, I can type a keyword on Google, there are so many ways that we interact and that changed, so the amount of touch points have changed. The amount of data thats being collected and available has significantly changed. So, before most businesses only collected like, who bought from me and whos on my mailing list, and so forth, but now it exploded to I know exactly what keyword yo u typed in, and I know what product you looked, and I know what you returned, I know whether you called my call center and whether you were happy or not happy. All of that information is available. And, again, youre trying to utilize that, to change the interaction, so you need to be intelligent. When I spend 50.000 dollars with you last year and I call to return a 50 dollar product, dont treat me like the guy that returned the last three products they bought and so forth. People are looking for that, by giving up their privacy and this much data, theyre looking for something in return, something in return is the explosion of information thats coming into the consumer, theyre looking for that information to be a bit more organized, a bit more personal and so forth. So, thats why people are saying Ok, we cannot handle this with rule based systems, we cannot handle this with, in the past, most of the marketing automation systems was like if the customer did this, than do this, if this , do this, that. So, these are rule based systems that dont take into account the complexity and also dont eliminate the noise from the signal, so then youre really focusing on understanding that individual user. So, from market development perspective, this is pretty new, I would say people started talking about it, I mean, weve started a company 8 years ago and a lot of people told me like What is this about? I dont understand what youre doing. I knew it generated results, Ive tested it at the big companies and so forth, so I knew that it was going to become mainstream, but really, it started taking off as a word, as a peoples interest and speaking over the last three years or so. And more and more people are adopting it, trying it, but in terms of the adoption cycle, if you look at people who are early adopters vs early majority, were still in the initial phases of market development, where people are, a lot of people are interested, a few more sophisticated people are trying it, and the people trying it are getting incredible results. Were seeing results where, in terms of, for example, revenue per email, we saw one customer that was, that went from 3 cents an email, revenue wise, to over 13 cents an email. So, the results are incredible.ADVICE TO ENTREPRENEURS FROM OMER ARTUNMartin: Omer, you collected or learned so much over the last 8 years. Can you share some of the lessons with our readers?Omer: Sure. Everybody ask me what it feels to be an entrepreneur and what you need in an entrepreneur to be successful.First of all, in my opinion, you have to be, these are my opinions, you have to be very rebellious. So, whenever youre starting something new, that either doesnt exist or youre changing the way its done currently, youre going against the grain. Youre basically trying to convince someone that this doesnt exist, but this way of doing it is good. Or, youre basically saying like, that way of doing it is, thats how dinosaurs do it, and this is a real way of doing it. So, you basically have the rebellious attitude that youre going to change the world. You really are out there, you dont When I started, people said Well, IBM does this and these other companies do it, why would anybody go with two person company and not go with IBM? So, you have to have the attitude and you have to be like, very tenacious is the second.So the first thing is being rebelious and second one is tenacious, which is, you have that attitude where you just bite and dont let go. You go after a customer and you service them, you make sure that you create the value and then they become your evangelist and you go get your next customer and so forth. So, its a knife fight and youre basically fighting big companies and you dont have the brand or the resources or anything behind you, so being tenacious is really important.And the third one is being an adaptive problem solver, which is really important. So, all the time you deal with having lack of resources is, I thi nk, the mother of innovation. Not having resources allows you to figure out, cut down to the most important thing you need to execute. In the initial phase, its understanding like, right now we can execute like 300 different campaigns. In the beginning I could only do 1, but which one is that is really important. And then figuring out the sequencing of a business, at every stage is different, like initially, I would do the selling, delivery, billing, and password resets, and then, after a while, I got to have someone doing the billing, so at every stage its really important to solve, being a very creative problem solver.Martin: Ok, great. Thank you very much, Omer, for your time and have a nice day.Omer: Thank you.

Personal Reflection - 875 Words

My involvement in research as an undergraduate has prepared me to overcome any challenge that I will inevitably encounter. In the lab, I stepped out of my comfort zone, and as a result I learned a lot, both academically and personally. I learned to take things in stride; to work step-by-step, little-by-little. When I read and write in smaller increments, rather than trying tackle it all at once, not only am I less stressed out and anxious, my understanding of the material improves greatly as well. Additionally, my critical thinking skills have greatly increased, not only as a result of aiding in the design and execution of various research projects, but because of the numerous research articles I have read. With each article, I had to†¦show more content†¦Rather than produce research, I want to consume it and use it to help others. Throughout the course of my life, I have been committed to helping others on a day-to-day basis. When I was about eight years old, my mother started a weekly soup kitchen at our church for those in need of food and genuine company. I accompanied my mom to the soup kitchen every Thursday night, walking throughout the basement of the church to serve beverages. Even as a child, I easily recognized the importance of making genuine connections with people who feel overlooked or abandoned by society. I saw people’s eyes light up as I sat down and chatted with them about nothing in particular, listening to corny jokes and lengthy stories. I knew that the people visiting the soup kitchen truly appreciated receiving undivided attention from another person. I knew they looked forward to returning every week for not just the food, but for the mutual connection and friendship that they felt. I learned the importance of indiscriminate kindness. This kindness has been engrained in my personality from a very early age. In high school, I looked out for those who were bullied, and I always made sure to talk with them once the situation was resolved. I was the person who helped a fellow student by picking up books that they accidentally dropped on the floor. If I noticed that a person was sitting aloneShow MoreRelatedPersonal Reflection756 Words   |  4 PagesPersonal reflections are characterized as learning through experience in gaining new insights and changed perception of self and practices. Reflection can be a difficult experience without the support and guidance of an expert (Johns, 2004). This personal reflection presents an exciting opportunity for me to consider how successful my placement in the intermediate care has been in terms of my own personal learning. By reflecting on the positive aspects of the placement, I will be able to make senseRead MorePersonal Reflection And Development Plan1431 Words   |  6 PagesPersonal Reflection and Development Plan Reflective practice has helped many people to improve their learning. It is a valuable tool often used by healthcare and education providers to improve their approach to work by questioning their actions. Throughout my short time spent in Higher Education (HE) I have learned many new aspects of learning like different learning styles and models of reflection and this provides me with an opportunity to look back over these ideas and reflect. This will allowRead MoreReflection Of My Own Personal Development1637 Words   |  7 Pagesbeen established that reflection is a generic term for intellectual and effective activities, in which individuals examine their experiences, in order to develop new understanding and intrapersonal appreciation (Knowles, et al., 2006). Research in this field has advocated reflective practice as an approach to professional development which positively impacts coaching effectiveness (Cropley, et al., 2012). This reflective report shall discuss, analyse and ev aluate my own personal development throughoutRead MorePersonal Reflection Paper1371 Words   |  6 PagesThat is why Id like to take the time to explain a few important topics on invidious comparison and vicarious traumatization, such as; how to stop invidious comparison, identify strategies that I currently use to avoid vicarious traumatization in my personal life, how those strategies will help me avoid vicarious traumatization as a human service worker and what strategies I could develop to avoid it as well. I myself have compared myself to others at such a level that it did damage to my own self-esteemRead MorePsychology Personal Reflection Essay964 Words   |  4 PagesCemetery Visit Death comes to everyone human being living on the planet. I view death in two ways the first one is a long-lived life where the person enjoyed their life and die of natural causes. The second one is a short-lived life they did not get to enjoy the life to which it was given to but taken away by an unforeseen cause. Visiting this cemetery brings me sadness and a eerie feeling, the weather is overcast cloudy and very cold, I can see sun rays ahead of me peaking throughRead MorePersonal Reflection Paper on Health Dimension Goals1109 Words   |  5 Pagestime management skills, and maintaining a life balance of both my academics and my social life. Physical wellness doesn’t only involve aspects of life that are necessary to keep yourself in top condition, but it is also concerned with developing personal responsibility for your own health care. Working out, together with eating well isn’t all you need to do to achieve physical wellness. You must also sleep the recommend hours of sleep and receive regular check ups for you Physician. The physicalRead MoreReflection On Personal Reflection1307 Words   |  6 PagesPERSONAL REFLECTION 2 PERSONAL NARRATIVE This assignment seems to be the most difficult to write because it will encompass a wealth of information. The most important part of this assignment is the opportunity to reflect on the course assignments and the impact this foundational base will have for future classes. Every event in life has to start somewhere and this start sets the stage forRead MorePersonal Reflection786 Words   |  4 Pages My Reflection Paper As relational human beings, people communicate with each other both verbally and nonverbally. Therefore, communication constitutes an important and unavoidable aspect of one’s daily life. Because of communication’s importance, it is beneficial for individuals to investigate their own communication strengths and weaknesses. When people become aware of personal communication weakness, it enables them to take useful measures to improve their communication effectiveness. Thus, inRead MorePersonal Reflection1034 Words   |  5 PagesPersonal Reflection I am very proud of myself for completing my master’s degree this past May. This is my highest educational accomplishment thus far. Also, I feel blessed for my job as a Spanish teacher at Jackson Elementary. Working in a Title I school district has given me the chance to develop new strategies and skills to meet of disadvantaged, at-risk students. Nonetheless, one of my aspirations is also to be an ESL teacher, so I can help English language learners and assist new immigrantsRead MorePersonal Reflection1209 Words   |  5 PagesInterview and Personal Reflection When I arrived at the agency, the room was crowded and many people were waiting for their turned to be served at one of the several tables. The person that I interviewed for this assignment was Emily Hampshire, the coordinator of one of a program called 180. Emily has been with the agency for over a year and is currently the coordinator of the agency’s newest program. This program is a gang prevention and intervention program and was created for the local at-risk

Marriage and Relationships - The Downside of Living Together

The Downside of Living Together More and more couples today live together or play house before taking the matrimonial plunge. Living together before marriage has become so popular that approximately half the couples in America participate in this activity (Gorrell 16). Some couples choose to live together to test their compatibility and possibly avoid an unsuccessful marriage. With the number of marriages ending in divorce these days, it sounds reasonable that many couples want to give marriage a trial run before making any formal commitment. But do the chances of a successful marriage actually improve by cohabiting? Cohabitation isnt marriage, says sociology professor Linda Waite of the University of†¦show more content†¦Jabusch 15). Many singles believe that by practicing marriage they will receive the commitment they desire. With this in mind, they move in together intending to tie the knot eventually. Time passes and the couple rarely talks seriously about finalizing the commitment. And so, they often end up cohabiting for a few years until eventually someone gets tired of waiting and leaves. Cohabitation can suppress the development of a higher level of commitment. Sometimes, one or both of the people involved become complacent in the relationship, and without any pressure to move forward, they wont. As social psychologist Dr. Julia Hare puts it, Why would you go to the store to buy some milk with the cow standing in the living room? (qtd. Why...Marriage? 53). Certainly, to call a marriage successful, it must actually take place. A study conducted by an assistant professor of human development and family studies at Pennsylvania State University, Catherine Cohan, Ph.D., found that those who had lived together before marriage displayed more negative and fewer positive problem solving and support behaviors than couples that had not cohabitated prior to marriage (Gorrell 16). For example, if one partner of a cohabiting couple diagnosed a particular topic as a problem, the other would express more negative behaviors such as forcefulness and attempts to control.Show MoreRelatedCohabitation Is Defined As A Man And Woman Living1713 Words   |  7 PagesAbstract Cohabitation is defined as a man and woman living in the same household and having sexual relations while not being married. There is relatively little data on health outcomes for people who have cohabitated, although there is some evidence that cohabitating couples have lower incomes (15% of cohabitating men are jobless while 8% of married men are jobless) and there may be negative academic effects for children of cohabitating mothers (Jay, 2012). Cohabitation rates are highest among thoseRead MoreThe Relation Between Premarital Cohabitation And Divorce Rates1133 Words   |  5 PagesUniversity of Nebraska Introduction to Sociological Research November 18, 2014 Many couples find themselves cohabiting today because it is cheaper and more convenient while others take it as a step forward in their committed relationships. Regardless of reason cohabiting has become a union of choice. In recent years cohabitation has transformed from an act of deviance to a norm in many societies. We will be focusing on how time and social change determines cohabitation and divorceRead MoreThe Downside Of Living Together1203 Words   |  5 Pagesat University of Virginia Meg jay, wrote â€Å"The Downside of Living Together†, The Defining Decade: Why Your Twenties Matter—and How to Make the Most of Them Now in 2012, which discusses effect from cohabitation. Jay points out that couples who cohabitate before marriage are more liable to divorce as opposed to couples who do not. Jay states that reasons to cohabitate often differ between partners. Women tend to see cohabitation as an act toward marriage. In contrary, men lean towards the idea that cohab itationRead MoreCohabitation Between Marriage And Marriage949 Words   |  4 PagesThere was once a time when an unmarried couple living together was seen was untraditional and even frowned upon. Only five percent of single women had lived with a man before getting married in the mid-1960s compared to seventy percent in the 1990s (â€Å"The Facts,† n.d.). Today, it almost seems as if cohabitation is the first step in a couple’s decision to get married or have kids or both. More and more couples are putting off marriage until perhaps they are better acquainted with their partners. CohabitationRead MoreLiving Together Before Marriage And Marriage2618 Words   |  11 PagesLiving Together Before Marriage Should we consider moving in before getting married? In the New York Times Magazine, the article The Downside of Cohabiting before Marriage states that â€Å"In 1960, about 450,000 unmarried couples lived together. Now the number is more than 7.5 million. The majority of young adults in their 20s will live with a romantic partner at least once, and more than half of all marriages will be preceded by cohabitation†. (1) Considering moving in with your partner before marriageRead MoreI Do. Not: Why I Won’t Marry1425 Words   |  6 Pagesthe customs of marriage, while interjecting with details of her own relationship. The author uses logos and pathos throughout her writing to educate her readers on both the allure and the downsides of marriage. She establishes an informal relationship with her audience of young girls or women who are planning on getting married. Newman uses logos to inform the readers about the costumes behind marriage. She compares marriage with the trafficking of women because, as she says, â€Å"Marriage is about handingRead MoreThe Affair Between Charlotte And Rodney1317 Words   |  6 PagesThus, to rid themselves of the uniformity of their days, they began to play at murdering one another. This may seem to be a strange practice, but in fact the role playing that these two do infuses the relationship with new energy – by this escape from reality, the couple found a way to enjoy being together again. Characters trying to escape reality is something that is seen multiple times in the play. Michael Merchant, the second rate actor, has transformed himself into Marshall, soon to marry and becomeRead MoreThe Effect Of Cohabitating Couples1786 Words   |  8 PagesThe Effects of Cohabitating Couples According to Random Dysfunctions, â€Å"I think living together is what causes the most change in a relationship (other than having a child, which I’ve never experienced). For couples who live together before marriage, signing some papers doesn’t lead to much of a change in feelings, routines or habits. For couples who get married and then move in together, get ready for some major changes† (Random Dysfunctions). This woman lived with her spouse a year and a half beforeRead MoreSingle and Marrige Life1654 Words   |  7 Pagesmanage their livings. Therefore, they are much less responsible than married people. There they are; lifestyle, companionship, and responsibility are the 3 main differences between single and married people lives. In my opinion, being a married person is better than being a single person, because we are created by God with partner like Adam and Eve   story. Independence * Once you are married, you no longer exist as an independent entity. You might keep your job and your relationship might beRead MoreShort-Term Premarital Relationships3852 Words   |  16 PagesRunning head: SHORT-TERM PREMARITAL RELATIONSHIPS Short-term Premarital Relationships Brenda M. Ellis July 2, 2009 COUN 603 Liberty University Abstract Short-term premarital relationships are the subject of debate in many families. The idea of a couple living together without being married is just one of the many problems in relationships today that end up going through divorce court. Short-term relationships do not have the staying power as one where the couples are getting to know one

Employee Satisfaction Free Essays

DEPARTMENT OF MANAGEMENT EMBA, 2ND BATCH, 4TH SEMESTER ISLAMIC UNIVERSITY, KUSHTIA BANGLADESH A RESEARCH PROPOSAL BY: |(Monirul islam) |(Howlader Md. Abu Saleh Jongi) |(Jahangir Alam) | |ID No. 1102050711 |ID No. We will write a custom essay sample on Employee Satisfaction or any similar topic only for you Order Now 1102050713 |ID No. 102050722 | |EMBA, 2nd Batch |EMBA, 2nd Batch |EMBA, 2nd Batch | |4th Semester |4th Semester |4th Semester | |email:monirkb1977@gmail. com |email:abusalehgb1980@gmail. com |email:alamjahangir111@gmail. com | |Cell No. 1818306151 |Cell No. 01711210710 |Cell No. 01550151433 | (Saiful islam) ID No. 1102050704 EMBA, 2nd Batch 4th Semester email:eeadesaiful@gmail. com Cell No. 01550151433 SUPERVISOR: Prof. Dr. Md. Zakaria Rahman Chairman, Department of Management, Islamic University, Kushtia – 7003, Bangladesh. Cell Phone:01711501307 Telephone+88-071-62021-6 Extn. 2278,2296,2481 (Off. ) E-mail: zakariaiu@yahoo. com Web:www. iubd. net :Declaration:: We declare that the proposal we are submitting for assessment contains no section copied in whole or in part from any other source unless explicitly identified in quotation marks and with detailed, complete and accurate referencing. |(Monirul islam) |(Howlader Md. Abu Saleh Jongi) |(Jahangir Alam) | |ID No. 1102050711 |ID No. 1102050713 |ID No. 102050722 | |EMBA, 2nd Batch |EMBA, 2nd Batch |EMBA, 2nd Batch | |4th Semester |4th Semester |4th Semester | |email:monirkb1977@gmail. com |email:abusalehgb1980@gmail. com |email:alamjahangir111@gmail. com | |Cell No. 01818306151 |Cell No. 01711210710 |Cell No. 1550151433 | (Saiful islam) ID No. 1102050704 EMBA, 2nd Batch 4th Semester email:eeadesaiful@gmail. com Cell No. 01550151433 i ::Contents:: |1 |INRODUCTION |Page 1 | | |1. 1 The Problem Statement |1 | | |1. 2 purpose of the study |1 | | |1. The objectives of the study |1 | | |1. 4 Research questions |2 | | |1. 5 Scope of the Research |2 | |2 |THE PROPOSED METHODOLOGY |2 | | |2. Research Design |2 | | |2. 2 Data Source |2 | | |2. 3 Data Collection Techniques |2 | | |2. 4 Sample Techniques |3 | | |2. Data Analysis and Interpretation |3 | |3 |WORK PLAN |3 | |4 |REFERENCES |3 | ii TITLE: AN INVESTIGATION OF THE PROBLEMS OF HANDLOOM INDUSTRY AT KUMARKHALI, KUSHTIA iii 1. INTRODUCTION: The Handloom industry is the ancient and the most important cottage industry of Bangladesh. This industry has lots of glorious past. Once upon a time, The Handloom industries were the only source of human clothing. Still now, this sector meets a portion of the total clothes production of Bangladesh. This sector provides employment many people still now. But this industry now faces threat of extinction because of various barriers which made us to develop this study over the handloom industry of Kumarkhali, Kushtia, Bangladesh. 1. The Problem Statement: What are the problems of Handloom Industry at Kumarkhali, Kushtia and what could be the possible solution of the problems of such industry at Kumarkhali, Kushtia. 1. 2The purpose of the Research: The main purpose of this research is to meet the partial fulfillment of Master of Business Administration Degree on Management, Islamic University Kushtia, Bangladesh and investigate the real problems of the handloom industry at K umarkhali, Kushtia in order to find out the possible solution of the problem depending on the factors that would be investigated. This study may be an important tool for further study on the problems of the handloom industry at Kumarkhali, Kushtia. 1. 3The objectives of the study: ( To identify the problems lie in the production process. ( To identify the problems in distribution of handloom products. ( To identify the problems associated with level skill. ( To identify the problems associated with government support. ( To identify the problems associated with the organizing Capability ( To identify the level of demand of these products in market. To identify the immediate competitors of this sector. ( To identify the potential market. Page:1 1. 4The research questions: ( What are the problems lie in the production process? ( What are the problems in distribution of handloom products? ( What are the problems associated with level skill? ( What are the problems associated with government support? ( What are the problems associated with the organizing Capability? ( How much demand of these products in market? ( W ho are the immediate competitors of this sector? ( Where the potential market of handloom products? 1. Scope of the Research: This research will try to answer the problem statement as stated. This research location will be Tebaria, Sherkandi Alongipara Gopalpur under Kumarkhali Upazilla, Kushtia, Bangladesh. We will try to nail down the topic as much as possible. The ability of physical presence in the stated locations will provide the in-depth scope of the research. 2. THE PROPOSED METHODOLOGY: 2. 1Research design: Quantitative research method will be basic research design. For this, on spot survey will be carried out. The handloom weavers will be the main respondent of the research. 2. Data sources: Both of the Primary data and secondary data will be the data source of the research. The people of the selected locations who are directly involved in handloom weaving will be the source of primary data. Opinion of the local government representatives will be taken into account as seco ndary data source. 2. 3Data collection techniques: Various techniques will be used to collect the data. For this oral interview of the respondent will be taken. A prescribed questionnaire (having structured and open questions) will be supplied to the each respondent to answer the specific questions. 2. Sampling techniques: All the families involved in handloom weaving in the selected locations will be population of the research. Each will be treated as a sample. Maximum possible families will be taken as sample on random basis. Each elements of each sample will be interviewed and prescribed questionnaire will be supplied to them in order to answer the questions. 2. 5Data analysis and interpretation: The gathered data through interview and questionnaire will be analyzed and interpreted using suitable statistical tools such as tables, chart, percentage, probability, correlation etc. 3. WORK PLAN | | |STEPS IN THE RESEARCH PLAN |DEADLINE FOR COMPLETION | | | | |Submission of the propo sal |By 31 August 2012 | | | | |Design of a research plan |By 10 September 2012 | | | | |Design of questionnaire |By 15 September 2012 | | | | |Interviews/posting of questionnaires, etc. By 16 – 30 September 2012 | | | | |Raw tabulations/draft analysis of data |By 01-07 October 2012 | | | | |Final Analysis of data |By 08-15 October 2012 | | | | |Report up of findings By 16-20 October 2012 | | | | |Final Report |By 21-31 October 2012 | | | | |Presentation |As per Schedule date of University | ** Work plan may be changed depending on situation or as per requirements of Supervisor. References: 1. Business Research Methods, 8th edition, Zikmund Babin Carr Griffin 2. http://en. wikipedia. org/wiki/Social-research 3. http://www. banglapedia. org/httpdocs/HT/K_0319. HTM 4. http://www. kumarkhali. com/index. php? option=com_contentview=articleid=41%3Aabout-kumarkhali-powroshova-catid=32%3AkumarkhaliItemid=52 5. http://www. thedailystar. net/lifestyle/2005/07/01/centre. ht m ———————– Page:2 Page:3 How to cite Employee Satisfaction, Papers

The portrayal of women in The Color Purple has been controversial Essay Example

The portrayal of women in The Color Purple has been controversial Paper The novel The Color Purple has conveyed much controversy over the way women are presented. Some have argued that it is of the struggle of redemption and revenge while others see the marriage of the novel as going beyond plot and character to protest against oppression. Women in the novel are victims of violence as men are the dominant ones over women in the southern American states. This leads to women bonding together by supporting, talking and protecting one another. Mel Watkins sees The Color Purple as the friction between the black men and women we can see from the start of the novel that men are the dominant in the relationship and society with women. Celie says that Pa beat me today cause he say I winked at a boy in church. Women are presented as weaker and they have to totally obey the men, the men assert their power and gain total control. However in the Southern states of America black male were also dominated by a superior race, the whites. The male would feel the need to exert some kind of power on the weaker as they have no power in society, so black male tend to dominate women or children as they are weaker. Watkins goes on to explain that one of the themes of the novels is the role of male domination in the frustration of black womens struggle for independence. Yet we see the independence of women in characters such as Shug and Sofia, but this independence pays a price. Celies independence is frustrated by Pa, in the beginning Pa takes away Celies children, Nettie and her education her frustration is shown as she says I dont have nothing. We will write a custom essay sample on The portrayal of women in The Color Purple has been controversial specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The portrayal of women in The Color Purple has been controversial specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The portrayal of women in The Color Purple has been controversial specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We see in one of the letters how Nettie educating Celie Us both be hitting Netties schoolbooks pretty hard they believe that in order to gain independence and freedom they need to be educated. But again we see Pa taking this away from Celie, first by forcing her to marry Mr therefore separating her from Nettie. Secondarily when Pa took Celie out of school when she got big Pa takes away Celies chance of a future. When Celie finds out that pa is not their pa Celie feels resurrection and rebirth because she finally confronts her past that Pa had also taken away from her. Another character who we see frustrated by the struggle for independence by male domination is Sofia, Harpos wife. The critic Mel Watkins describes Sofia as a character whose rebellious spirit leads her not only to desert her overbearing husband but also to challenge the social order of the racist community in which she lives. This is true as we see the presentation of women as victims of violence and we see Sofia as a victim of the abuse of men and the whites. We see Celie telling Harpo to beat Sofia like Mr does to Celie. The lack of bonding with Celie in the beginning causes friction between the two women. This establishes how women communicating and bonding help them protect each other. Sofias independence is frustrated when she is beaten for answering Hell no to Miss Millie, the white Mayors wife and refusing to work for her. She is so injured that she cant talk she is put to work in a prison laundry she hates it there and dream of murder sleep or wake this frightens her friends to take action. The women in the novel laugh together and survive through humour, when Sofia has to work for Miss Millie after the ordeal she and Celie joke This the first giggle I heard in three years. The women triumph over violence as in Sofia and squeaks lowest point they grow and develop as 6 months after Mary Agnes went to get Sofia out of prison, she begin to sing. We see how Sofias attempt to be equal to men and whites fails because, in the society independence is not accepted for women. Therefore Sofia learns from Celie and adopts her passive approach to surviving this male and white dominated society. Miss Celie, I act like Im you Sofia has learnt that you dont have to be passive all the time in order to survive this show how women share their experiences and learn from each other. Dinitia Smith sees the womens lives as so extraordinary in their tragedy, their culture, their humour and their courage that we are immediately gripped by them this is true in Sofias character as she also survives with the support of her friends and through humour and courage. She meets some tragedy because of her culture and the power of whites but is revived by her friends and humour, Sofia can make a dog laugh her humour in her character helps her resist this ordeal. This verifies that support from women helps the women endure and Sofia believes that life must be lived by her own terms to achieve fulfilment but it comes at a price. What Sofia believes in, that independence in society comes at a price is illustrated in Shug. Shug has unlike other women characters fulfilled her dream and gained independence with her singing. Although she has a better lifestyle than the other women she pays a price as she is scorned by society a woman in church say she dying her lifestyle is difficult to sustain, as travel does not look after her. This shows the segregation of whites and blacks, sometimes blacks were not allowed to eat or use the same toilet facilities as whites. Shug is seen by her parents as a tramp and her mammy say She told her so she is and outcast in the community and within her own family, as she has a reputation for scandals. Her singing is also directed to the whites so it is like she has sold herself to them, earning no respect from her family and community. Shug has gained independence in the society through her singing for the whites and in the photo when Celie first saw Shug you can see how Shugs world contrasts to Celies. Celies world is isolated and she doesnt have much experience of the outside world so when she sees this picture of Shug she is fascinated by it. Celies life reflects most of the lives of women in the Southern American states. They dont travel and stay at home to serve the men, whereas Shugs life is different as she has gained the independence that Watkins say that the women in the novel are trying to gain. We can see the independence of Shug as Celie describes her with furs showing her wealth and glamorous lifestyle. Her stance in the photo also revels her independence she is standing with her foot up on somebody motocar it shows shes bold and open as it is a sexy pose that women like Celie would not think of doing. Shug is seen by Watkins as a woman who has pride, independence and an appetite for living this acts as a catalyst for Celie, as Celie holds great regards for Shug and regards her as a role model I think what colour Shug Avery would wear. We see the importance of Shug when Celie writes, For the first time in my life, I feel just right with Shug, she feels complete for the first time since her miserable childhood. Women in the novel bond with each other to protect one another. For example the time Kate defends Celie and orders Harpo to git that bucket and bring it back full this indicate how women defend Celie as oppose to men who abuse her. Watkins illustrates how Celie frees herself from her husbands repressive control bolstered by her contacts with other women and by her affection for her younger sister. We see the theme of sisterhood reoccurring between the women throughout the novel. Literal sisterhood between Nettie and Celie and we see how their love is reciprocal, they talk, share and educate each other in order to gain some independence this contrasts to the relationships with men. Men dont say nothing this is shown in characters like Mr and Pa they dont maintain a close relationship, whereas the women communicate with each other. There is also a sisterhood between women such as Shug and Celie. The symbol of the quilt which the Sofia and Celie make together has symbolic importance as this shared activity between the women reflects female unity. The bonding between women in the novel is significant as Dinitia Smith says that when Celie moves to Memphis with Shug is where she learns to live and love. This is the period where Celie learns to love and is freed from her dependence of Shug Just cos I love her dont take away none of her rights. Whereas the period when Celie is with Mr, she is isolated and restricted to do new things. Shugs importance in Celies life is shown as she initiates Celie to do new things, she brings Celie a lot of first time experiences. Celie says first time somebody made something and name it after me. This indicates to us that Shug gives Celie confidence so she learns to be more active than passive and brings a great development to Celies character. Their relationships also show that bonding between women help them learn which contrasts to the men. Celies sister Nettie shows how women can escape from the society but in other parts of the world there is still a segregation and mistreatment of women. The women show the importance of communication and as Nettie leaves she tells Celie to write this repetition clarifies the importance of communication. Yet we see Mr hiding the letters preventing the sisters from doing so frustrates communication, this indicates how Men separate people and women unite each other. Smith sees The Color Purple as a novel about the struggle between redemption and revenge and the chief agency of redemption Walker is saying is the strength of the relationships between women. The women in the novel struggle with redemption and overcome this by their support and friendships for each other, but I dont see novel is about revenge as in the end the men and women reconcile. Shug redeems Mr and Celie our eyes meet. This is the closest us ever felt Shug unites them and brings a development in their relationship. The idea of reconciliation is also illustrated when Nettie finds out Pa is not their real father and therefore redeems Celies soul. Shug says to Celie Us each others people now after they visit Pa, this marks a development in Celies life as she no longer retreats to the world she feels nothing. The men are also reconciled, Mr changes he starts to work real hard and we see a change in his character than before, he talk which shows a significant difference in him. We see Mr overcome his past and defeat oppression. There does not seem to be as much hate and anger from the women that indicate they want revenge from the treatment of the men. They dont question the dominance of men, as are the men by whites in this society because this is part of the society in which they live in. The women do not seek for revenge but try to overcome this by clinging to and protecting each other. I think the women in The Color Purple represents the strength Alice Walker admires which are endurance, spirit, survival and inner strength. The novel also seem to be a protest against oppression, the story is like a fable in which Walker is trying to put a point across to people about the way blacks and black women are treated in the Southern states of America. We see the characters triumph over adversity and achieve independence Celie shows this towards the end as she overcomes injustice, by leaving the men and seeking her path to independence. Mr also overcomes oppression as he reconciles and changes his attitude. Smith suggests it is about the revenge of women but we see the Mr and Celie reconcile and therefore they beat domination together. On one level the novel focuses on the experiences of black women in the early twentieth century. On another level the characters and their encounter are shown as individuals who triumph over oppression The women in the novel are presented as victims of violence; they unite with each other and bond by communication. These characteristics are represented in most of the characters such as Sofia overcoming the mayors wife by the support of her friends and Celie frees herself from Mr. This bonding helps women support and protect each other against oppression and likewise help the men when they learn to bond.